If you work in design, marketing, or communication and have trained your algorithms well, you almost certainly know who Eugene Healey is. On Instagram and TikTok, Eugene dissects trends with surgical precision and analyses audience behaviour not just as a brand strategist (his ‘day-job’ has seen him work with Google, Spotify, Red Bull, and Feeld, and delivered keynote addresses at Snap Forward and TikTok Newfronts) but as a genuine cultural critic. More than 500,000 followers tune in to hear him talk about brands and culture, and his writing has appeared in The Guardian, the Financial Times, Vogue Business, and Dazed Magazine.

We've asked him to speak about the internet and social media in the post-everything moment we find ourselves in. His proposition is bold: what if our constant struggle with screens (the 3am doomscroll, the camera that lives inside our heads even when we're offline) isn't a question of willpower, but a misnamed battle? In this session, Healey offers a theological reading of social media: what we've collectively built does the structural work of a God (omnipresent, omniscient, totalising), with its doctrine, its rituals, its forms of reward and punishment, its forms of prayer. You can't defeat a God through willpower. But naming it correctly may be the precondition for relating to it consciously. We can't wait to discover the intelligent, curious person behind the feed.