Few figures have balanced underground credibility and mass appeal quite like Peggy Gou. Born in South Korea and educated at the London College of Fashion, she moved to Berlin in 2014, where she immersed herself in club culture and shaped an emotional sound built for the dancefloor. EPs such as Once and Moment cemented her place in the scene, while her debut album, I Hear You, took her to another level thanks to “(It Goes Like) Nanana”, one of the most recognisable dance tracks of 2023.

Her world reaches far beyond the booth. In 2019, she founded Gudu Records, the label where she released her hit “Starry Night” and through which she champions emerging talent from around the world, while her brand Peggy Goods has become a cultural platform bridging music and fashion. A cover star for Vogue and Billboard, in 2025 she contributed to the soundtrack of the film F1 with “D.A.N.C.E” and, in 2026, closed the Australian Open in front of more than 10,000 people.

Her relationship with Sónar is a story of shared success. In 2027, she comes home with new music in tow and the energy of someone who knows she’s at the peak of her career… for now.