This October, Sónar travels to Dubai for two special collaborations that take place within the as part of GITEX GLOBAL, one of the biggest tech events on the planet.
As previously announced, Sónar+D will team up with Expand North Star, the world’s largest event for startups and investors, to present a showcase of cutting-edge creative technology from 13th to 16th October. The full programme is revealed today, with an exhibition area open across all four days, and talks and presentations by the exhibitors on 14th October.
Exhibition - a taste of Project Area
Arts Korea Lab brought a taste of Korea’s vibrant art and technology sector to Project Area 2024; they’ll be exhibiting four different projects at Expand North Star. Team Pearl’s ‘Separium: 12th Elevator’ uses AI and human participation to create dynamic virtual multidisciplinary exhibition spaces; Seungsoon Park demos a pair of projects focused on audio, AI-powered music tool MixAudio and XR soundscape project MindscapeXR; collective_nshp present ‘Neural Tides: Oceanic Neural Granular Synthesizer’ which uses neural networks to map how marine debris moves throughout the natural world; and 3ARTH’s ‘Echoes of Emotion’ uses AI to deliver music tailored to each user’s emotional state.
DataMind Audio’s ‘Combobulator’ uses neural networks ethically trained on world-class sound designers (“Artist Brains”) to generate sound. Aimed at creating a sustainable musical ecosystem, it gives producers access to an endless bank of new sounds, while ensuring that artists receive a cut of the profits for their contributions.
Krea.ai makes AI easy for creatives, with intuitive and delightful interfaces that make prompting and art generation simple. Renowned Barcelona-based digital artist Boldtron will represent them at Expand North Star, answering questions and explaining how he uses the Krea suite to get the most out of his AI-generated art.
Talks & Conferences - Bringing Lounge+D to Dubai
On October 14th, Expand North Star attendees will be able to hear first hand from Arts Korea Lab (Team Pearl, Seungsoon Park, collective_nshp, & 3ARTH), DataMind Audio and Krea.ai (Boldtron) as they take to Expand North Star’s The Future of Creativity stage to present their work and respond to questions. They’ll be joined by longtime Sónar+D collaborators BSC Data Viz Group, who’ll explain how they use supercomputers to analyse data and create highly complex visualisations; as well as model ‘digital twins’, virtual models and copies of real-life objects, processes and scenarios.
Eric Prydz’s HOLO: A planet-sized show to close GITEX Global 2024
Additionally, in collaboration with local promoter M Premiere, we’re bringing Eric Prydz’s planet-sized show HOLO to Expo City Dubai for the GITEX GLOBAL closing concert on 18th October. After wowing audiences at Sónar 2023 in Barcelona, this unmatched audiovisual spectacle - and one of the defining shows of recent years - will be performed for the very first time in the MENA region, a fitting conclusion to GITEX Global 2024.
You can secure your free pass for Expand North Star here.
Tickets for HOLO are now on sale here.
Sónar at Expand North Star is made possible with support from our partner ME Dubai.