Advanced Music

An initiative of

Generalitat de Catalunya

Ajuntament Barcelona

In collaboration with

Estrella Damm

Main sponsor

Lacoste returns to Sónar with a conceptual proposal that transforms its space into a hub for exploration, memory, and connection. In this edition, the brand reaffirms its bond with the global creative community through an environment that reflects both its iconic past and the imagined futures proposed by the festival.&nbsp;Inspired by “Lacoste nostalgia” and the idea of a utopian archaeology, the brand space features a retro-futuristic aesthetic where technology and memory intertwine to generate new narratives. Reflective materials and metallic finishes shape an immersive atmosphere that pays tribute to the brand’s origins while projecting it into the future.&nbsp;At the heart of the space is the pit: an immersive installation that functions both as an archaeological site and a conversation pit. Inspired by the sunken lounges of the 1970s, this intimate zone invites visitors to pause, observe, and engage in dialogue—even amid the festival’s frenetic pace.&nbsp;The main activation, “Reveal your Icon”, is an interactive game where participants uncover hidden items that represent key moments in Lacoste’s history. Each object discovered serves as a bridge to the brand’s legacy. Visitors will also be able to take home two exclusive pieces created for Sónar: 3D-printed charms—symbolic little treasures—and towels designed as this summer’s must-have accessory.&nbsp;The space is rounded out with fans, charging points, and carefully curated decor, making it a true oasis to recharge both body and mind during the festival.

Lacoste

The new 100% electric Nissan MICRA: a launch powered by Sónar’s energy.At SonarPark by Nissan, the audience’s energy became the true star of the show to unveil the new 100% electric Nissan MICRA. Through The Energy Expression, temperature, movement, music, and audience density were captured in real time and translated into AI-generated visuals.The installation brought the festival’s collective energy to life in a dynamic and ever-changing image that literally evolved to the rhythm of the crowd. In this way, the new Nissan MICRA was in constant dialogue with the emotions inside the stage.This experience was made possible through the fusion of innovation, creativity, and technology—the essential bond between Nissan and Sónar. A collaboration that turns data into visual records, and the stage into a surface sensitive to what happens both on and around it.The new Nissan MICRA returns with a new 100% electric energy, and that’s why it’s presented powered by the most important thing a festival can have: everyone’s energy."

Nissan

SEIDOR

Von Dutch

Jonnie Walker 

José Curevo 

Ray-Ban

ME by Meliá: rest, design, and culture at the festival&nbsp;ME by Meliá, the hotel brand that turns every stay into an immersion in contemporary culture, brings its essence to Sónar by Day with an installation that redefines rest as a creative experience.&nbsp;Inspired by its hotels located in the world’s cultural epicentres, the ME by Meliá space is conceived as a suite open to the public—without barriers—where design, art, and technology merge through the senses. An iconic bed invites visitors to lie down and reconnect with themselves, while the immersive atmosphere reflects the avant-garde style of hotels like ME Barcelona or ME London.&nbsp;This ephemeral stand offers more than just a pause from the festival’s fast pace—it enables a true connection with the ME universe: a 360º experience of comfort, aesthetics, and creativity. Here, recharging your phone and taking a break becomes a source of inspiration.&nbsp;The activation reflects the brand’s DNA: a vibrant community of artists, designers, and creative minds that turn each hotel into a place of connection, energy, and innovation.&nbsp;With a presence in destinations like Ibiza, Milan, Dubai, and Mexico City, ME by Meliá continues its global expansion with upcoming openings in Lisbon, Malta, Málaga, and Marbella.&nbsp;Come and feel it.

ME by melia

Oatly

MiiN Cosmetics

As part of Sónar 2025, technical partner and leading DJ equipment manufacturer AlphaTheta will host a demo session showcasing the artistic and technical possibilities of their revolutionary new rotary mixer, the euphonia. A product specialist from the brand will guide the session. AlphaTheta will also present their latest products – along with their virtual reality DJ suite, created by Tribe XR – at their booth in Project Area 2025.&nbsp;&nbsp;

AlphaTheta

Repsol

Also sponsored by

Ministerio de Cultura 

INAEM

Ajuntament de l'Hospitalet

S+T+ARTS 

Sónar 30 años

AC/E

With support from

INAEM web

Web project funded by

TIMES

 Broadwick

Printworks

Tabakalera

New Art Foundation

La Salle

The Social hub

fundación Mies Van der Rohe

Arts Korea Lab

Ableton

Palau de la Música 

Fundación Foto Colectania

HacTe

Collaborating entities

Deleito

SVR raises the volume of sun protection in SónarThis summer, SVR joins the Sónar festival with a unique proposal that fuses music, fun and sun protection. For three days, attendees will be able to live a sensory experience around SVR's SUN SECURE range, in an environment where skin care is also the protagonist.The SVR stand will become a Solar Bar, where attendees will be able to discover the different textures and formats of sunscreen and apply them to protect themselves from the sun throughout the festival. All this with biodegradable, sensory and effective formulas that respect both the skin and the marine environment.In addition, we will have an air machine with prizes and many surprises for those who come to the stand. An experience designed to enjoy the festival to the fullest without damaging the health of the skin.SVR arrives at Sónar with a unique opportunity to discover SUN SECURE in an environment where music and responsible sun protection go hand in hand.Translated with DeepL.com (free version)

JVC (Japan Victor Company) was founded in Yokohama, Japan, in 1927 as a Japanese subsidiary of the American firm Victor Talking Machine Company. Subsequently JVC became a leading brand of technological innovation in the audiovisual industry by claiming to be the inventor of a multitude of technologies such as: the VHS video standard, the world's smallest MiniDV camcorder, the first hard disk camcorder, the first wooden cone speakers, the home theater projector with the highest native contrast in history, and the world's smallest MiniDV camcorder. Today, we are achieving a sound that resonates with the listener's heart, through the DD - Direct Drive speaker that produces a powerful sound field and, due to its flexibility, can be placed anywhere, as well as sound quality enhancement technologies, such as K2 Digital Technology.&nbsp;Based on our technological expertise and product development capabilities that we have acquired over our 90-year history, we have expanded our global network with production, sales and service activities around the world, and have made JVC a brand synonymous with high-quality products. With the advent of the 21st century, the high-speed digital data communication capability has become a reality, and in this new era, JVC will continue to give top priority to customers' needs to provide them with useful, high-quality products that bring more excitement and convenience to their lives.&nbsp;&nbsp;