
ME by Meliá: rest, design, and culture at the festival
ME by Meliá, the hotel brand that turns every stay into an immersion in contemporary culture, brings its essence to Sónar by Day with an installation that redefines rest as a creative experience.
Inspired by its hotels located in the world’s cultural epicentres, the ME by Meliá space is conceived as a suite open to the public—without barriers—where design, art, and technology merge through the senses. An iconic bed invites visitors to lie down and reconnect with themselves, while the immersive atmosphere reflects the avant-garde style of hotels like ME Barcelona or ME London.
This ephemeral stand offers more than just a pause from the festival’s fast pace—it enables a true connection with the ME universe: a 360º experience of comfort, aesthetics, and creativity. Here, recharging your phone and taking a break becomes a source of inspiration.
The activation reflects the brand’s DNA: a vibrant community of artists, designers, and creative minds that turn each hotel into a place of connection, energy, and innovation.
With a presence in destinations like Ibiza, Milan, Dubai, and Mexico City, ME by Meliá continues its global expansion with upcoming openings in Lisbon, Malta, Málaga, and Marbella.
Come and feel it.