
The new 100% electric Nissan MICRA: a launch powered by Sónar’s energy.
At SonarPark by Nissan, the audience’s energy became the true star of the show to unveil the new 100% electric Nissan MICRA. Through The Energy Expression, temperature, movement, music, and audience density were captured in real time and translated into AI-generated visuals.
The installation brought the festival’s collective energy to life in a dynamic and ever-changing image that literally evolved to the rhythm of the crowd. In this way, the new Nissan MICRA was in constant dialogue with the emotions inside the stage.
This experience was made possible through the fusion of innovation, creativity, and technology—the essential bond between Nissan and Sónar. A collaboration that turns data into visual records, and the stage into a surface sensitive to what happens both on and around it.
The new Nissan MICRA returns with a new 100% electric energy, and that’s why it’s presented powered by the most important thing a festival can have: everyone’s energy."